I've worn glasses since I was 6 years old. I tried contacts and I hated them. So glasses have always been where it's at and important for me. As long as I can remember I've always went to Lenscrafters. There big thing was lenses in about an hour. Which I thought was cool because they had that lens laboratory behind the glass windows that you could watch people in white lab coats working on your lenses. SPACE AGE. You might not know this but an Italian company called Luxotica owns Lenscrafters along with almost 90% of every frame brand in the market. Ray-ban, Oakley, Coach, Gucci, EVERYTHING, if you wear glasses, you are wearing a Luxotica brand. It's one of the biggest monopolies I've seen in the market today. And they're expensive now too. Nowadays I get the nice frames with the special space age technology lenses. And recently I went to Lenscrafters to get my new pair. Eye exam with my insurance was $20. Not bad. The lenses and frames would cost me, out of pocket, $425. As I said, space age lenses are needed.
But recently on CNBC, a small start up company called Warby Parker was featured. They advertise $99 for frames AND lenses. Hmmm. Cheap. No space age. No thanks. Their business model is weird. But on a whim, I surfed their website and decided to try it. Here is how it goes.
1. You browses a ton of frames on their website, and choose 5 of them you think you'll like. They have different shapes, sizes and styles, but skew towards urban hipster. The funniest thing is the frames all have WASPy names such as Burke, Felton, Walker, Crane, Winston, Beckett, Huxley. I laughed because if I were writing a novel, or story I could simply pick any two frame names and have my character's. Winston Beckett grew up in Bucks County Pennsylvania and spent his summers on the Jersey shore. His friend Burke Huxley was a bit of a thrill seeker.
2. My five frames arrived in the mail about a week later. I quickly narrowed it down to 2. And with a little help I chose a frame that I actually liked. They didn't look cheap at all. The Preston Whiskey Tortoise. yes that is the name of the frames. I put them all back in the prepaid box and sent them back to Warby Parker.
3. Next I ordered the Preston's on the website. I had my eye exam on paper and they required me to scan it and send it. I was contacted the next day by email saying that my lenses required their upgrade to the SPACE AGE technology lenses. They were exactly the same as the Lenscrafters. The cost? $25. So my total for the transaction would be $125.
4. Now the weird part.
This is the picture I had to take using my webcam. That is a credit card over my mouth, as per Warby Parker's instructions. This is to help measure pupillary distance so as to help align the lenses properly with my eyes. Doing this was a pain to get right. It took 3 people. We couldn't do it on an Ipad because the program uses Flash. There was a moment when I questioned my decision. But we got the picture, and I sent it off with my order.
5. The next day I recieved an email saying that my glasses were being made. 2 days after that they shipped and 4 days after that I received them in a fancy embossed box that contained a fancy embossed glasses case that said Warby Parker on it.
6. The glasses fit fine. They work fine and look fine. I've very happy. The frames are made in China and Warby wouldn't tell me where they get their lenses made. But I am guessing it's in America based on the turnaround time. Overall, not a bad deal. So cheap that I could order a second pair, or a pair of sunglasses and still not be near what the Lenscrafters pair would have cost me. Not ready in an hour and they don't say Armani on the side, but a third the cost. Is Luxotica worried about Preston Crane or his troubled older brother Felton? They should be.
So the next time you see me, ask me about my glasses. If you even notice that I got them changed.